Make A First Impression That Lasts
Capability Statement Design
Being properly registered and knowing who is buying your products or services are the first two steps to being competitive in the Government Contracting market. But once you know who to target you need to be able to introduce your company to them in a way that will make a great first impression. The more professional and prepared your company looks when reaching out to the people making decisions about who to award millions of dollars to, the better your chance of getting a piece of that market. A Capability Statement is the first thing a contracting officer, program manager, small business specialist/advocate, or anyone else in a contracting office will ask you for when you reach out to them about getting involved with their bureau/agency. They want to understand your company, how long you have been in business, what are your specific products or services, are you properly registered, do you have any past performance, reasons why they should choose YOU over their current vendor or someone else competing with you for the contract.
A GOOD Capability Statement will answer ALL of those questions in a clear and concise one page document. However, not all Capability Statements are created equal. Most company’s Capability Statements are boring black and white resume’s without pictures, color, or clear organized sections. Many company’s Capability Statements are 14+ page technical documents that detail every specification for each product rambling on and on. Contracting officials DO NOT have time to sift through a 14 page technical document to get a gist of what your company has to offer. At GCG we are leaders in our field at making beautiful, strategic Capability Statements for our clients regardless of the industry. We design for both products and services differently adding things like hyperlinked buttons directly to product pages on your website, past performance linked to government contracting databases and GSA Schedule accounts.
Our Capability Statements Have Helped Win Millions of Dollars For Our Clients